Disease and Illness

pubhealth:

A video showing retrospectively the dramatic impact of antiretroviral therapy on people with HIV/AIDS. Done by the Topsy Foundation, from South Africa.

The video and its producer, Ogilvy Johannesburg, was awarded one of the highest honours at the 57th Cannes Lions International Advertising Festival, winning a rare and coveted Cannes Gold Lion award in the Film category for its highly emotive campaign for the Topsy Foundation.

Directed by Kim Geldenhuys and produced by Egg Films, the short film features the true story of Selinah, an Aids sufferer who experiences the ravaging effects of her disease being reversed over a period of 90 days through the administration of anti-retrovirals (ARVs). Each day of her recovery was documented by the team, who witnessed Selinah’s incredible metamorphosis over the three month period first hand.

The remarkable piece is one of many fundraising initiatives developed by Ogilvy and is testimony to the relationship between the agency and the Topsy Foundation that stretches back 10 years.

To see how Selinah is doing now click here .